There's a big difference in how you market your services in the lawn & landscape industry depending on the audience you serve, residential or commercial (B2B).

In this episode of Smarketing Talk we discuss the best ways to use professional video and photography when marketing your lawn and landscape industry company. We talk best practices and discuss the cost of hiring a professional videographer and photographer.

There is much to consider when hiring a marketing agency. When should you hire an agency? How much will an agency cost? How do you find a good one?

In this episode we discuss the pros and cons of hiring full-time marketing help in-house. What should the role look like? What skills and experience are required? What about compensation?