Wed, 3 August 2016
Lawn and landscape industry companies are still making some basic, but big, mistakes when it comes to SEO. We dive into those in this episode of SmarketingTalk. |
Wed, 27 July 2016
Using social media to market your lawn and landscape industry business. Tips for using Facebook, Instagram and Twitter for landscapers and lawn care companies. |
Wed, 13 July 2016
I was just hired as the marketing director for your landscaping company. What will my first six months look like? How will I convince my boss to do what I want to do? |
Wed, 29 June 2016
There's a big difference in how you market your services in the lawn & landscape industry depending on the audience you serve, residential or commercial (B2B). |
Wed, 22 June 2016
In this episode of Smarketing Talk we discuss the best ways to use professional video and photography when marketing your lawn and landscape industry company. We talk best practices and discuss the cost of hiring a professional videographer and photographer. |
Thu, 16 June 2016
There is much to consider when hiring a marketing agency. When should you hire an agency? How much will an agency cost? How do you find a good one? |
Wed, 8 June 2016
In this episode we discuss the pros and cons of hiring full-time marketing help in-house. What should the role look like? What skills and experience are required? What about compensation? |
Fri, 1 April 2016
It's supposed to be liberating talking about our mistakes. At least that's what I've heard. In this podcast I share three mistakes and lessons learned over the last six months while I've been away from the "podcast booth". |